I don't spend my time pontificating about high-concept things; I spend my time solving engineering and manufacturing problems.
我不会花时间高谈阔论那些高概念的东西；我花时间解决工程和制造问题。
The problem is that at a lot of big companies, the process becomes a substitute for thinking. You're encouraged to behave like a little gear in a complex machine.
问题在于，在许多大公司，流程取代了思考。你被鼓励表现得像复杂机器中的一个小齿轮。
Life is too short for long-term grudges.
The more you can increase the fear of failure, the more you can motivate people to avoid it.
你越是能增加对失败的恐惧，就越能激励人们避免失败。
I think it's possible for ordinary people to choose to be extraordinary.
If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion.
如果你试图创建一家公司，就像烤蛋糕一样。你必须按正确的比例拥有所有原料。
The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design.
通往CEO办公室的道路不应经过CFO办公室，也不应经过营销部门。它需要经过工程和设计。
Brand is just a perception, and perception will match reality over time.
品牌只是一种认知，而认知最终会与现实相符。
Some people don't like change, but you need to embrace change if the alternative is disaster.
有些人不喜欢改变，但如果替代方案是灾难，你就需要拥抱变化。
You want to be extra rigorous about making the best possible thing you can. Find everything that's wrong with it and fix it. Seek negative feedback, particularly from friends.
你要格外严谨，尽可能做出最好的东西。找出所有问题并解决它。寻求负面反馈，尤其是来自朋友的反馈。
I think that's the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.